Advertising

The Warwick Arts Centre sent me a mail today notifying me of upcoming Christmas performances.

They were advertising this concert by an a capella choir called The Shout that promises to "bring you an unusual alternative to the traditional Christmas carol service"...


“Only slightly less startling than the prospect of electable Tories is the emergence of cool choirs. And the 14 professionals in The Shout are deeply cool. They prefer to play nightclubs rather than cathedrals.” - The Times


I love the way they used 'deeply cool'.
An ill-disguised attempt to connect with the more impressionable youth.
But fyi, I happen to think that performing in cathedrals is deeply cool too.
In fact, it's much more 'cool' than performing a carol service in a nightclub.